In a break from its traditionally lavish approach to Broadway, Disney Theatrical Productions announced plans on Tuesday to mount a low-budget, three-month run of its new show “Newsies the Musical” in New York this spring, limiting its financial risk after two costly flops.
This new entry for the Broadway season, which so far has a thin lineup of original musicals, is a fast move by a company that usually prepares productions years in advance. Disney is known for planning and spending many millions of dollars on Broadway musicals, like its current hits “The Lion King” and “Mary Poppins,” and on major advertising campaigns aimed at laying the groundwork for long runs in New York and future national and international tours. Read More...
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